Professionals in the field study the communication process and how people transmit, perceive and understand information. Find out more about your career in the social communication area, find out in which areas the professional can work and where to take the course!
About the Social Communication course
The way professionals in the area of social communication deal with language and personal communication.
In the same way that there are several possible ways of transmitting and transmitting information, the social communication course covers multiple areas of activity and diverse formations in undergraduate courses.
Advertising and Propaganda: Promotes new products and services. Conduct market research and create advertising campaigns for the most diverse media. He also produces art for product packaging and creates logos. Create text and images for ads, internet banners, TV commercials, etc.
Journalism: writes columns and articles for newspapers, magazines and the Internet, conducts interviews and presents news programs. The professional investigates the authenticity of the facts and transmits information in his language to different media and target audiences. Journalists can also get involved in business communication.
Cinema: audiovisual cinematographic products for cinema, TV and Internet production. Writing scripts, preparing scenes, directing actors and being responsible for editing sounds and images. One of the fast growing industries in this field is the production of corporate videos for new product launches, brand strengthening, institutional videos and even employee training.
Public Relations: Establish and promote the image of companies and institutions among the public. You need to have a good understanding of the company, its values and objectives to establish a good image for employees and customers.
Establishes communication channels with customers, organizes brand awareness events, conducts opinion polls and participates in the organization’s social projects. In addition to representing companies, public relations professionals can also serve individuals, such as politicians, athletes or artists.
In addition to these, social communication professionals can also play a role in other areas, such as: editorial, multimedia, electronic media, radio, television, Internet, etc.
Who is the course for
As the name suggests, professionals who have received training in social communication must have excellent communication skills.
In addition to expressing your opinions clearly and objectively, it is part of the function to ascertain the information that this professional is transmitting to ensure that the information is correct and relevant to the public.
The job market for traditional media such as television, newspapers and radio, mainly in the country’s capital, is saturated. However, professionals who follow the new technologies and trends in the sector find better job opportunities.
Digital media and business communication are areas where professionals with a background in social communication are sought.
The large urban centers (mainly in the South and Southeast regions of the country) are the ones that most open vacancies for this professional.
Advanced Social Communication Course
Antes mesmo de fazer o vestibular, o aluno deve escolher a qualificação que deseja fazer. A maioria dos cursos tem especializações em seus nomes, por exemplo: “Comunicação Social-Notícias” ou “Comunicação Social-Edição”. Outros cursos são chamados apenas de “comunicação social”, neste caso é necessário realizar pesquisas sobre o tema do curso para encontrar seu foco.
O tempo médio de graduação é de 4 anos, e os cursos podem ser presenciais e remotamente.
A estrutura curricular do curso inclui algumas disciplinas comuns a todas as habilitações académicas, bem como disciplinas relacionadas com teoria da comunicação, humanidades e política, português e sociologia.
Onde aprender comunicação social
You will have no problem finding a diploma in social communication in your city or nearby municipalities. However, for some people, what seems like a big advantage can turn into a huge tangle: how to choose in the face of so many options? Where to start choosing a university?
The first step is to verify that the teacher is recognized by the Ministry of Education (MEC). Only this guarantee can guarantee that your diploma has national validity. Although diplomas are not mandatory in some media courses, it is now difficult to enter the job market without these qualifications.
Another thing: only with a diploma recognized by MEC you can participate in competitions that require higher education and continue your studies in graduate school.