Design is the English word for drawing, from the Latin verb designare, which means drawing, pointing, showing a direction. In addition to being concerned with the aesthetics of a product, the designer seeks its functionality.
He is the professional responsible for the creation and development of graphic or visual communication projects, that is, the design of objects or pieces of the most diverse types, often produced on a large scale.
You can work in digital media, developing interfaces for websites, games and mobile devices, such as cell phones, smartphones and tablets. In this case, it works with publishers, advertising agencies, digital media producers or autonomously.
About the Graphic Design course
In the graphic area, it creates logos, defines the formatting of the pages of a publication, such as newspapers and magazines, defining the type and size of the letters and the layout of the images.
See here which niches you can dedicate to within the design area. Are they:
Animation – carries out animation projects for cinema, advertising and games, among others, developing scripts and scripts.
Industrial design – design of automobiles, machines and industrial equipment.
Digital design – design and develop an interface for digital media, such as websites and blogs on the Internet.
Graphic design – designs and reshapes the visual and graphic aspect of printed publications, such as newspapers, magazines, books and brochures.
Product management – manage product lines at leading manufacturers.
Visual programming and communication – create logos and brands for products and services. Produces vignettes that are used on TV or digital media.
Product design – designs objects, furniture and utensils for production on an industrial or craft scale, defining aesthetic and functional aspects. Do all the research and development of the materials.
The creative economy has design as one of its main pillars, in which industries and services are focused on the well-being of consumers and concerned with offering not only products, but also remarkable experiences.
The professional designs and creates special pieces, capable of making the experience much more pleasant, such as crystal bowls.
Today is an essential factor for the industry, especially for those who export their products. So much so that the Ministry of Industry, Foreign Trade and Services launched the Brazilian Design Program 22 years ago, with the objective of promoting the development of the area.
But in Brazil the market for this professional still has a lot to grow. It is believed that with the expansion of technology, better results will be obtained.
An important space is the project incubators, independent or linked to universities, such as Cietec (USP) and Incamp (Unicamp). The digital area has been growing and incorporating professionals.
The Federal Universities of large centers such as São Paulo and Campinas, are some of the ones that will be pioneers in the formation of many new designers, what used to happen more in the advertising area.
They are hired to create pages for websites, blogs and internet portals, in addition to the mobile application interface.
The graduate is sought after by design companies, website developers and professionals and companies that want to improve the appearance of their pages. Advertising agencies are looking for graphic designers and visual programming specialists to create advertising campaigns.
Design course duration
The bachelor’s curriculum includes subjects in the areas of graphics and products. In addition to technical drawing, the student will learn a lot about computers, ergonomics, prototypes, illustration, 3D modeling, photography, marketing, aesthetics, graphic processes and graphic design.
Some courses focus on a specific emphasis, such as industrial design, product design or graphic design. Others turn to a specific sector, such as games, fashion and interiors. Internship tends to be mandatory in most courses. Average duration: 4 years.
The technological courses are geared towards a specific activity of the designer, and this defines the curriculum of each one. In the area of graphic and digital, in addition to learning to deal with typology and diagramming, he has a good load of software classes.
In product design, the curriculum focuses on subjects such as ergonomics and materials technology. In order to graduate, it is necessary to present course completion work.